a. What type of business are you planning?
b. What products or service will you sell?
c. How is it unique?
d. What is the growth potential?
e. Why does it promise to be successful?
f. Who is the owner and why?
g. What is the organization structure?
a. Describe in detail your product or service. What is the source of your product?
b. What is the breadth and depth of the offering?
i. How many different products or services?
ii. How many variations of a particular product?
c. What will be the quality of your offering?
d. Describe your after sales service.
e. What brand names will you offer?
f. What arrangements are you making for customer financing?
g. What warranties will you offer?
a. Who are your potential customers?
b. How large is the market? Is the group of customers large enough to earn a profit?
c. Does your product or service meet the needs of your target market?
d. How will you price your product or service?
e. Is your price compatible with your target market?
f. What advertising and promotion will you use to reach your target market?
g. What is the cost of the advertising and promotion?
a. How many potential competitors do you have?
b. Where are they located?
c. What do they charge for their services or products?
d. Who are the best?
e. How will you be different?
f. How will you be better?
a. Where will your business be loacted? Why? What special features does this loaction have?
b. What steps are required to produce your product or service?
c. What will it cost to set up your facitlity?
d. How much inventory is needed and at what cost?
e. Who will be your suppliers?
f. What type of transportation is available for customers, suppliers and laborers?
g. What is the supply of labor?
h. What will it cost to produce your product or services?
i. Is rent reasonable compared to your competitors?
j. What utilities will you need and are they available?
k. Is security necessary and at what cost?
a. Have you carefully researched the industry you are entering?
b. What technical assistance have you received?
c. What research needs do you anticipate?
d. Are the costs involved in research resonable?
a. Who will manage the business?
b. What qualifications does the manager have?
c. How many employees will you need? What will they do?
d. How will you keep your employees honest?
e. How will you structure your organization?f. What are your plans for your employee salaries, wages and benefits?
g. What consultants or specialists will you need? Why?
h. What legal form of ownership will you use? Why?
i. What licenses and permits will you need?
j. Describe any trade association you have joined.